EvuroPet City
App Valuation Strategy
A guide to pricing the app for acquisition by a major commercial real estate data firm like CoStar.
Strategic Value to CoStar
Does your app fill a gap in their offerings (e.g., pet-related urban data, sanitation tech, concierge services)? Could it enhance their existing platforms like CoStar Suite or Sale Comps?
Revenue Potential
Estimate future revenue streams: subscriptions, licensing, data monetization. Use discounted cash flow (DCF) or comparable sales to model valuation.
Intellectual Property & Tech Stack
Proprietary algorithms, CAD-based designs, or integrations with urban infrastructure boost value. Highlight any patents, trademarks, or unique tech you've developed.
User Base & Market Traction
Active users, retention rates, and geographic penetration matter. If you’ve launched ScooperleashUSA or EvuroPet, show growth metrics and engagement.
Competitive Landscape
Compare with acquisitions in similar verticals. CoStar has paid tens of millions for platforms with strong data or niche market access.
| Scenario | Estimated Valuation | Notes |
|---|---|---|
| MVP with niche utility | $250K – $1M | If it’s early-stage but fills a strategic gap |
| Proven traction + IP | $1M – $5M | If you have users, tech, and brand assets |
| Scalable platform with synergy | $5M – $20M+ | If it complements CoStar’s data ecosystem or expands their market |
Sell the Vision
Position it as a gateway to new verticals (e.g., pet data in urban planning, concierge services for CRE tenants).
Use Comps
CoStar reportedly pays $3,400/month per license for full-suite access. If your app could be bundled or upsold, use that to justify a premium.
Negotiate Earn-Outs
Consider a base sale price plus performance-based bonuses tied to adoption or revenue milestones.